HOMEPAGE UNDER DEVELOPMENT

I am Buster Ronaldo Olm Høgsted, and I am watching out her, until my owner, has taking a beautiful picture of herself, and put here instead of me.

How SwanWhite Consulting became the name of the company.

Coincidence can give you answers and tell later you are on the right spot.

When I first began to think about my business and I should choose a name, my first thought was, it should be related to Denmark and the country’s first history. I found a book on my bookcase, that I never given must attention. Every time I took down the book and looked for inspiration, its selves ended on the same story” Regner and Svanhvide”

When I decided to use the name Svanhvide, directly translated into SwanWhite, the story never came up by it selves again, and when I got tired of searching, I looked to find the page- number the story were written on. The number 203 is the same as my house number. There was nolonger any doubt in my mind about the name and put on the top, the swan is Denmark’s national bird and the world-famous danish writer, Hans Christian Andersen´s fairytale “The ugly Duckling” who became a beautiful swan. How could it be more danish.

Many believe that this fairytale is about Hans Christian Andersen him-self. A transformation from who he was to who he became. That is a picture of imagebuilding? Hans Christian Andersen was at passionate writer. His stories came from his heart and he won the whole worlds respect.

This is what imagebuilding is all about. When you truly talk from your heart and you are doing your best, magical thing will happen, and everything will fall into place.

If you want to refresh and hear Hans Christian Andersen’s story, follow the link below here.

In English: https://www.youtube.com/watch?v=ApskfK8Bl44

In danish: https://www.youtube.com/watch?v=Jz7d-6qtSY

Who is SwanWhite, here is the legend about her

Regner and Swanhvide

The story is from the book; Nordic gods- and heroiclegends, written in 1984, by a danish well-known writer and professor  Niels Saxtorph.  and this story is translated by Astrid Skjoldborg Glans.

Two princes, Regner and Thorald, had a stepmother, Thorild, whose hatred towards them knew no bounds. She dared not have them killed, but she tormented them in all possible ways and put them to most wretched work; as the latest torment, she had put them to keep watch over the king’s herd in the forest, in the hope that bears and wolves would slay them.

Svanhvide, the shieldmaid, head of this wrong and set off with her sisters. When she arrived at the place where the youths were to keep watch over the cattle in the dead of night, she saw clearly that they were surrounded by all sort of monsters and creatures of the dark. She told the others not to dismount, as the meadows was teeming with giants and trolls fighting among themselves, howling and screaming there were both ghosts and wood spirits and little things like gnomes and elves of whom one should beware not to get too close to!

As a poem, Regner said that they were thralls, not apparitions but humans’ beings. But thralls, too liked to pass time with games and nonsense, especially while they were still young; but in the meantime, the cattle had run off; they had searched for them in the woods, on the rocks, but nowhere was to be found, and now like thralls they feared the punishment of their master.

Svanhvide had never before met a thrall who could recite poems, and she had a closer look at him. She was absolutely infatuated with handsome his appearance and noble features and exclaimed that he had never been thralls´ decent; this she could tell from his strong, bright eyes that gave away his origin:

“Never your father tended sheep,

him followed warriors; the king did keep.

Never your mother tended swine,

for that the skin and voice too fine.

Never was such forehead, domed and high,

seen on thrall, whose life´s but work and sigh!”

 

But now the two of them had better get away from the meadow, lest all the disgusting trolls and monsters should feast on their delicious bodies.

Now Regner was ashamed of his wretched clothing and would not tell of his noble decent but told her that underneath a thrall´s coat a brave heart might beat as well as the soil and dirt might cover a strong hand. Brave deeds might compensate for a humble decent.

He himself feared only Thor, whose tremendous strength no one could match! But these trolls, gnomes, and nuisances, delusive and bewitching as they might be, could not strike terror or dread into gallant heart. And Svanhvide was very wrong if she thought that she could make him run away like a terrified child by her talk.

Svanhvide marveled at the courage and determination of this young man! Then she dispelled the mist of witchcraft covering the meadow, let the light out the dark surrounding them, and promised him a sword that could use in any kind of combat. But he had eyes for her beauty only, as she was standing there in all the light, and when Svanhvide felt how his heart was filled with love for her, she gave him her word there and then, and handed him the sword. She called him by the name of king, said that this was her gift of betrothal to him, and that it was the best sword to be found. He would gain courage and strength by the sword and would get better when used in brave and noble actions. “Heart must follow hand!”; if he remembered this, he would win honour and glory.

She told the object of her choice a lot more; then sent away her retinue and fought the whole night against the monsters. At the dawning of the day, she all sorts of trolls´ sloughs and masks of horror lying scattered around her, and among these also one that looked like the evil stepmother Thorild, covered in wounds. All the corpses – or whatever they were – she put in a big heap, set fire to them, and burnt them into ashes so that their rotten and evil smell should not spread to the people nearby.

After that she put Regner on his throne and became his queen.